Reimagining TV with
National Custom Messaging®

At Adcuratio, we transform Broadcast and Cable TV by enabling
"precision audience targeting" at-scale for National advertisers,
thereby increasing returns on their TV media investment.

THE OPPORTUNITY

Advertisers have been looking to improve the effectiveness of their national TV investment

Improved Targeting

Reduced Waste

Message Sequencing & Frequency Capping

Improved Measurement & Accountability

WHAT WE BRING

We transform national TV advertising by delivering the following:

  • A fully integrated, self-serve, end-to-end platform across Advertisers, Agencies, Networks, MVPDs and Smart TV OEMs
  • Increased effective CPM for Advertisers through household-level targeting & creative versioning
  • The right creative is sent to the right household
  • A unique Adcuratio ID per household with double-blind matching services to eliminate the need to share proprietary data across NCM® partners

HOW WE WORK

We collaborate with Agencies and their clients to leverage the NCM® platform to deliver end-to-end campaign stewardship and enable digital-like features on national linear TV.

With Adcuratio, everyone in the Television-Ad ecosystem benefits

ADVERTISERS
  • Optimize brand story against different sub-groups
  • Segment impressions between parent and sub-brands to improve overall portfolio
  • Increase effective CPM
  • Define Message Sequencing
  • Define Frequency Capping
  • Increase MROI & spend accountability
TV NETWORKS
  • Supports the flow of media spend from Digital to TV
  • Incremental revenue with almost no incremental effort
  • Potential for pricing innovation and upside on "upgradable" inventory
DATA PROVIDERS
  • Increased revenue from enabling targeting & measurement and providing safe haven services
AGENCIES
  • Brings additional targeting and ROI capabilities to their clients, supports account retention
MVPDs & Smart TV OEMs
  • Incremental source of revenue by unlocking national minutes and increased monetization of existing DAI infrastructure

The people that make it happen

HARISH NARASIMHAN

Founder & Chief Executive Officer

GEORGE MURPHY

Chief Revenue Officer

RANJAN DAMODAR

Chief Operations Officer

ADAM KAUPPI

Head of Strategy & Product