Audience targeting and commercial versioning with National Custom
Messaging®
Traditional Network TV Advertising
Insurance Company buys one ad for auto policies, and
runs one commercial that reaches everyone
Adcuratio Enhanced TV Advertising Data-Informed Ad
Versioning
Insurance Company buys one ad to target auto,
motorcycle, boat, and RV owners with specific commercial
versions simultaneously
Adcuratio is integrated into the entire TV ecosystem
We’re a trusted technology partner linking advertisers, agencies,
publishers, MVPDs, and Smart TVs
Straight Forward Workflow
Current Adcuratio Partners
Key Capabilities
For Advertisers & Agencies
-
Self-Service UI for multi-network Campaign Design, Monitoring,
Reporting, Billing & Invoicing Management
- Deduplication & frequency capping
- Near real-time measurement and attribution
-
Omnichannel targeting & measurement across linear, addressable
and digital
For Networks
-
Self-Service UI to perform Inventory, Creative, Order, Billing
& Invoicing
-
Unrestricted scheduling of addressable spots within Advertiser
schedule
-
Centralized orchestration across all endpoints (SASO or MASO)
-
Single device capable of generation various SCTE triggers for
various MVPDs
-
Schedule metadata transmission to the MVPDs in their required
format
For MVPDs, vMVPDs & SmartTVs
-
Self-Service UI to perform Creative, Target, Order, Billing &
Invoicing Management
-
Orchestration/ Translation across multiple “Distribution
Endpoints” with varying requirements (no forced
standardization) provided at no cost.
-
Centralized orchestration from multiple Network Partners
-
Measurement technology that supports no “off-premise” data
sharing
The Technical Complexity of National Minutes Enablement
New and custom technology has to be built and integrated across
seven layers and four different industries
Adcuratio® Provides SaaS for Layers
2-7 & PaaS for Unification
An independent and decentralized middleware platform delivered as
PaaS. Internal enablement tech and
adapters required by networks, agencies and distributors delivered
as
SaaS
-
The Adcuratio® enablement-tech
platform allows each network, MVPD and Smart TV to connect
seamlessly to the unification platform
-
Using a single integration to the platform, a network is
connected to all MVPDs/Smart TVs and vice-versa
-
MVPDs, Smart TVs and Networks maintain full control of their
inventory/data and enable only custom-approved features
-
An advertiser can create a single unified campaign across all
Networks, MVPDs and Smart TVs
-
Data isolation and privacy enforcement is done within each MVPD
and Smart TV
-
Reporting is centralized using an anonymized Adcuratio ID which
is assigned to each US HH